Web development is a rapidly growing industry. Having reached US$ 70.6 billion in 2024, the global web development market is expected to reach US$141.49 billion by 2033 with a CAGR of 8.03% from 2025. As more people get connected to the internet and want to engage with others virtually, web development will continue to be on the rise and remain a key component of the global tech space. The essence of web development is also underlined by the fact that 5.56 billion people have access to the internet in early 2025 as per Data Reportal. It simply means the need to engage has never been higher than now. Thus, this article explores the key trends that are shaping web development in 2025 bringing you up to speed with the latest in the industry. So, let’s begin…
Progressive Web Apps (PWAs)
This may sound weird because progressive web apps have been around for a long time. Yes, that is true, however, the PWAs of 2025 are not the ones of the yester years. Progressive web apps are a monumental upgrade of native apps and traditional websites by combining the best features of these two to deliver something better and more efficient. PWAs work offline, are installable, highly optimized for search engines, are linkable, have built-in security benefits and for those conscious of budgets, are cost-effective compared to native apps. As of 2024, the market was worth US$3.53 billion. It is estimated to grow by a CAGR of 18.98% from 2025 to 2033, resulting in a market value of US$5.23 billion in 2025 and US$21.44 billion. Progressive web apps have caught the web development world so deeply that big technology giants such as X (formerly Twitter), Pinterest, Alibaba, Airbnb, Uber and Starbucks have chosen to use PWAs. Twitter, Pinterest and Trivago recorded at least 60% in traffic after switching to PWAs, according to OneSignal.
Serverless Architecture
Serverless architecture has been around for a long time but their importance in web development has been on the ascendancy in recent years, especially with the popularization of Function as a Service (FaaS), first introduced by Amazon Web Services (AWS) in 2014. Azure Functions and Google Cloud Functions have since joined the club and are taking the burden of server management from developers. This advancement has enabled developers to focus more on writing and optimizing their codes instead of worrying about managing server resources. Valued at US$14.22 billion in 2024, the serverless architecture market is projected to reach US$17.78 billion in 2025 and grow by a CAGR of 24.23% from 2025 to 2034 to reach US$124.52 billion.
Voice Search Optimization
If you ever wondered how technology can impact businesses, just take a moment to reflect on the storm caused by generative language models when ChatGPT was introduced to the public on a large scale. The dynamics are wide and open up infinite use cases. Voice search is taking a similar trend and has effectively taken a prominent seat in search since 2019. According to data by SemRush, in the space of 5 years, the number of voice search assistants used globally increased from 3.5 billion in 2019 to 8.4 billion in 2024 with approximately 1 billion voice searches every month by the 1 in 5 persons globally who uses voice search. With large language models such as ChatGPT, Copilot and Gemini embracing voice search, the usage data is expected to skyrocket in coming years. This leaves developers who fail to optimize their websites for voice search in a gap between relevance and mediocre even if those sites offered the best content reachable by normal search.
Content Personalization
Content personalization has inherently weaved itself into web development aided by the emergence of artificial intelligence and machine learning. In a bid to keep users as engaged as best as possible, web development is leveraging the power of machine learning and artificial intelligence to personalize content based on user data such as interest, behaviour and other patterns. These technologies find several use cases in web development including predictive analytics, chatbots, task automation, image recognition and content personalization among others to enhance user experience.
Headless CMS
You have probably heard of CMS or content management systems. At least you may have worked with one of the popular choices out there or accessed nearly half of all content from websites via one of those platforms. However, the new kid in web development is not just CMS but headless CMS. This technology separates content management from the frontend; offering faster development and flexibility and making content management easier than before. According to Polaris Market Research, the CMS market will reach US$37.34 billion by 2032. While Headless CMS is still a kid in the blocks, its market share will reach US$973.8 million in 2025 and increase to approximately US$7.11 billion in 2035, representing a CAGR of 22.6% between during that period.
Dark Mode
If you are surprised to read this here, then sorry but this should not be surprising anymore. Dark mode often also called Night Mode has found its way into the spotlight in web development as websites and applications are now more user-driven than ever before. Dark mode is an aesthetic that plays a vital role in enhancing user experience. It reduces eye strain and is very essential in modern web development due to the amount of time people spend staring at their device screens in a day. Night mode reduces the amount of light emitted by the screen; offering a comfortable experience for users. Aside from the health benefits dark mode offers, it also saves battery on AMOLED and OLED screens. Well, some have repeatedly argued against it, claiming it disrupts the entire user experience and could potentially make text harder to read. But those are just the few outliers we see from every other thing. Have you started incorporating dark mode in your website or application? Fact: 8 in 10 users prefer to use dark mode per Email Uplers.
Zero Trust Architecture (ZTA)
Zero trust security model, popularly referred to as zero trust architecture or perimeterless security has been around for some time. but while the concept originated during the early days of the internet, its usage has become prominent in recent years. Online shopping and remote work have been key areas where this security feature has been applied most. The ZTA principle is that “Never trust, always verify”. This approach aims to ensure users are verified always before they are granted access to the service on the website or application. Zero trust principles assume breach, use least-privilege access and always verify. According to Research Nester, online shopping and mobile applications are the two biggest drivers of ZTA alongside the decline in perimeter security.
JAMstack architecture
Web development is fast-paced; thus, developers look for ways to deliver quickly without compromising security or creating bottlenecks that could hinder scalability. Jamstack (JavaScript, APIs, Markup) is a web architecture built on the promise of making the web more secure, faster and easier to scale. Its two main principles are pre-rendering and decoupling. Jamstack principles advocate that a front should be prebuilt into highly optimized static pages capable of being served directly by a content delivery system (CDN). This principle of pre-rendering argues that doing this would reduce the complexity and risks of server infrastructure and cut down costs. Jamstack decoupling means splitting the code (JavaScript), infrastructure (APIs) and content (markup); that is how it got its name Jamstack. Per the Jamstack principles, decoupling the components would enable more heavy lifting to be pushed to the client side, reducing requests sent to the servers and cutting down wait time. It is safe to say Jamstack is a campaigner for going serverless.
Web Accessibility
Web accessibility is getting prominence for two reasons; regulatory compliance and enhancing user experience. With approximately 1.3 billion people worldwide experiencing some form of disability per the World Health Organization, developing inclusive applications is non-negotiable. The body tasked with setting standards for user-friendly web content is the Web Content Accessibility Guidelines (WCAG). It outlines the guidelines to make content and websites friendly to everyone regardless of disabilities. These guidelines encourage developers to use alternative text for images, ensure screen reader compatibility, easy keyboard navigation and clear content structure. As a result, developers follow these guidelines to meet regulatory requirements, enhance user experience, reach more users and ensure inclusivity.
Low-code and No-code (LCNC)
Low-code and no-code are techniques for developing applications using minimal or no coding. The principle of low-code or no-code involves using drag-and-drop interfaces to create applications or websites. Though AI is being heavily used in code writing, LCNC is on the surge as well due to the increasing desire of many people to deploy applications for their businesses without wanting to spend long months learning to code or write codes. While low-code involves writing minimal code, no-code is tailored specifically to encourage non-technical business people to deploy applications for their businesses with ease. According to a survey by Gartner, at least 65% of application development globally involves using low-code and no-code platforms. The ease of use, faster development, automation and lower costs have all played key roles in supercharging LCNC to the top. The low-code/no-code market is estimated to reach US$65 billion by 2027 and hit US$187 billion by 2030, growing at a CAGR of 31.1%.
Conclusion
Having seen these latest web development trends, we are pretty sure you will take steps to optimize your website or align your website to modern development practices while taking advantage of emerging tech to power your business. If you not have a website because you are doubting at what stage you need one for your business, then take a look at the 5 top reasons why your brand needs a website. The insights presented in that article will guide you what step to take next to grow your business online provided you have already understood how to develop an effective digital marketing strategy for your business. We must note that the above trends are not the only ones as there are more web development trends in 2025 that you can adapt to power your business. If you liked this article or find it useful, do leave us a comment.
